About us

A Diamond for Every Woman. Because Every Woman Deserves a Diamond.

At Variation, we believe that every woman deserves the brilliance of a diamond — not just as a luxury, but as a right. We’re redefining what it means to own diamond jewelry by offering high-quality, sustainable, and accessible lab-grown diamond pieces that are as ethical as they are elegant.

Rooted in Surat, India’s diamond capital, Variation brings together modern technology and traditional craftsmanship to create jewelry that’s beautiful, conscious, and built to last.

Our Mission

Our mission is simple — to make fine diamond jewelry accessible to every woman, without compromising on quality, ethics, or design. Every piece from Variation is made with IGI-certified lab-grown diamonds, set in BIS hallmarked 18K gold, and crafted with precision using the latest CAD/CAM technology. Our jewelry is proudly made-to-order, minimizing waste and maximizing value.

What Sets Us Apart

  • Ethical Luxury: Lab-grown diamonds that are conflict-free, eco-friendly, and traceable.

  • Affordable Brilliance: Up to 70% more affordable than mined diamonds — with no compromise on sparkle.

  • Exceptional Craftsmanship: Each piece is handcrafted by expert artisans with meticulous attention to detail.

  • Transparency & Trust: No hidden markups. We offer complete pricing clarity and certification.

  • On-Time Delivery: Our streamlined, tech-powered production ensures timely delivery for every order.

  • Customer-First Approach: We guide every buyer with honesty and care — from first-time shoppers to seasoned collectors.

Meet the Founder

Vishal Vaghasia

Connect with Vishal on LinkedIn

With over 15 years of experience in the diamond and jewelry industry, Vishal Vaghasia founded Variation with a bold vision: to make diamonds more inclusive, transparent, and sustainable. Hailing from a family deeply rooted in diamond craftsmanship, Vishal combined his industry knowledge with a passion for design and technology to build a brand that speaks to the modern, conscious consumer.

Under his leadership, Variation has become a pioneer in lab-grown diamond jewelry in India — known for its commitment to quality, innovation, and customer satisfaction. Vishal believes that a diamond is more than just a symbol of luxury — it's a reflection of confidence, independence, and love.

His motto: “A diamond should be within reach of every woman who desires one.”

Designed in India. Loved Everywhere.

Variation is proudly Indian in soul and global in vision. As we expand across India and beyond, our promise remains the same — beautifully made, ethically sourced, transparently priced diamond jewelry for every woman, every day, and every occasion.